Principal Consultant | Hospitality Technology Strategist | JRW Consultants
Having spent 25 + years in hospitality technology, Laurent is a trusted advisor to hospitality management leaders seeking to elevate operational performance, guest experience, and technology ROI across multi-property portfolios. As Principal Consultant at JRW Consultants, he brings over a decade of hands-on expertise in system conversions, vendor strategy, and scalable tech deployments tailored to the unique needs of hotel ownership groups and operators.
Laurent specializes in bridging the gap between executive vision and on-the-ground execution—developing standardized programs for all hotel technology guest-facing and operations platforms that drive measurable results. His approach is rooted in listening to his customers and using data analytics, stakeholder alignment, and structured benchmarking, ensuring every initiative delivers both operational efficiency and brand differentiation.
From crafting executive-ready RFPs to leading cross-functional rollouts, Laurent partners with hospitality leaders to solve complex challenges with clarity, precision, and impact. His work reflects JRW Consultants’ commitment to innovation, transparency, and continuous improvement—empowering clients to make confident, future-ready decisions.
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